Coke, Pepsi Profits Pressured
How Flat Is Economy?
Check Out Coke, Pepsi Profits
Soft drink executives are missing the bigger picture if they think shrinking profits are largely because of rising commodity prices. The links between over consumption of corn sweeteners and diabetes are well understood.
Consumers are quickly becoming aware that all is not well in the kingdom of convenience foods. There's danger from all that corn syrup on the ingredient lists of most processed food products.
In addition to becoming a nation of incredibly dull and boring eaters, let's not forget the recent efforts to make cloned meats and milk another step on our way to a national diet of some form of new and improved "Soylent Green". "
There's a huge shift occurring that has consumers stopping to ask, "Is It Healthy?" about more than their soft drinks. They're asking questions that are beginning to alter buying criteria and spending patterns.
Stay tuned, quarterly profits will be announced later this week.
